Websites
Managed websites built to help people find you, understand what you offer, and take the next step.
- Strategy and structure
- Mobile-first design
- Forms, booking, and lead paths
Based in Fort Bragg, Mendocino Coast
A coastal creative studio. Websites, brand identity, and marketing — built for where visitors go.
Based on the Mendocino Coast, Surfside Studio works with destinations, hotels, and coastal businesses throughout California.
Mendocino Coast
Born here. Trained in media arts. Built a career across California — then came back to build something worth staying for.
That history — formal media arts training, years of production work, and deep roots in this community — is what makes Surfside Studio’s work on place and identity different from what an outside agency can offer. We know the light here. We know the seasons, the landscape, the businesses, the people.
That knowledge shows up in websites, brand identity, campaign strategy, and the harder work of helping a hotel, a destination, or a local business define what makes them worth choosing.
Strategy
Brand & creative direction
Media
Photo, video & writing
Ongoing
Managed care & support
The Common Problem
Many great businesses lose momentum online — not because their work is bad, but because their web presence doesn’t keep up.
When a potential customer looks you up, what do they find? The gap between your real reputation and your online presence is where referrals get lost.
No website at all
Relying only on Facebook, Instagram, or word-of-mouth to find new clients.
Outdated website
An old site that no longer reflects your current work, services, or brand.
Poor mobile experience
A site that looks broken or hard to use on the phones most visitors use.
Hard-to-find contact info
Customers who want to call or email give up before they reach you.
No clear service description
Visitors leave because they cannot understand what you do or who you serve.
Weak trust signals
No testimonials, no photos, no clear proof that makes someone feel confident.
Outdated photos or branding
Visuals that no longer represent the quality of your actual work.
No booking or inquiry path
Interested customers with no clear next step — so they go elsewhere.
What We Build
Four capabilities. One studio.
From defining what a place means to building the digital systems that bring people there — strategy, narrative, visuals, and marketing working together.
Brand & Narrative
For destinations and hospitality brands, the most important work is defining what a place means — its stories, its character, and its identity in the eyes of visitors. We bring local knowledge, filmmaking, and writing to that work.
- Brand strategy and identity
- Copywriting, messaging, and tone
- Place narrative and destination storytelling
Brand Visuals
Photography, video, aerial media, and visual direction that make your business feel specific and memorable.
- Image library access
- Custom visual production
- Brand and campaign assets
Marketing & Advertising
Paid campaigns, content strategy, and visitor acquisition for hospitality businesses, destinations, and local operators ready to grow.
- Seasonal campaigns and paid media
- Direct booking strategy and OTA differentiation
- SEO, content programs, and conversion tracking
Production Work
Video production for hotels and hospitality brands.
We produce website background video, brand reels, and visual content for hotels along the California coast — including The Beachcomber, Little River Inn, and Trailborn Mendocino.
The Beachcomber — Mendocino Coast
Subscription Plans
Choose the level that fits your business now.
Start with a simple web presence, upgrade into a fuller site, or add lead capture and booking when your customer flow needs more structure.
Starter
$99/mo
A simple, professional web presence for local businesses that need to look legitimate and be easy to contact.
- One-page website
- Mobile-responsive design
- Business name & logo placement
- Click-to-call & email buttons
- Social media links
- Google Maps / service area link
- Basic SEO title & meta description
- Hosting & SSL included
- One simple annual update
Most Popular
Plus
$195/mo
A polished website that helps people understand, trust, and choose your business.
- Everything in Starter
- Full brochure-style site (3–5 pages)
- Services section & about page
- Testimonials & reviews section
- Photo gallery or portfolio section
- Service area content
- FAQ section
- Better local SEO structure
- Basic analytics & site monitoring
- Quarterly updates (up to 30 min)
Premier
$325/mo
A conversion-focused website with forms, booking, reservations, or lead capture built into the flow.
- Everything in Plus
- Proper contact form with spam protection
- Lead notifications & form routing
- Third-party booking / reservation embed
- Optional Google Sheets lead tracking
- Stronger call-to-action structure
- Conversion-focused layout
- Quarterly updates (up to 1 hr)
- Basic monthly health check
Instead of a large upfront project fee, your website is designed, hosted, maintained, and supported through one monthly plan. All plans start with a 12-month minimum commitment, then continue month-to-month.
Compare All PlansCustom Engagements
Custom Quote
For hotels, destinations, and full-service projects that need brand strategy, marketing systems, media production, and digital presence working together.
- Hotel and destination brand strategy, web presence, and direct booking systems
- DMO visitor acquisition campaigns and seasonal content programs
- Paid media, SEO, and OTA differentiation for hospitality businesses
- Video production, photography direction, and custom digital systems
What’s Included
Everything your site needs, handled as part of the plan.
Hosting
Reliable, fast hosting included in every plan.
Creative Direction
Visual and design direction shaped for your specific brand and audience.
Mobile Design
Every site is built mobile-first, top to bottom.
SSL Security
HTTPS and SSL certificates included on all plans.
Basic SEO
SEO titles, descriptions, and local structure set up.
Analytics
Traffic and visitor analytics configured from day one.
Scheduled Updates
Regular updates included based on your plan tier.
Studio Support
A real local studio behind every site, not a support queue.
Trust-Building Structure
Pages designed to earn trust and turn visitors into inquiries.
Visual Polish
Refined layouts and design that make your business look its best.
Who It’s For
Built for the businesses visitors travel to find — and the makers, guides, and craftspeople who give the coast its character.
Hotels & Boutique Inns
Independent properties and coastal retreats that need a strong direct booking presence and a digital identity that earns the premium their experience commands.
Recommended: Custom Quote
Destination Marketing
Tourism boards, visitor bureaus, and regional destinations that need compelling web presence, content strategy, and visitor acquisition campaigns.
Recommended: Custom QuoteShort-Term Rental Managers
Vacation rental managers and property owners building a direct booking brand that reduces OTA dependency and drives repeat visitors.
Recommended: Premier
Contractors & Trades
Painters, landscapers, electricians, builders, handymen — show your work and make it easy to get a quote.
Recommended: Plus
Wellness Providers
Massage therapists, yoga teachers, bodywork practitioners — build trust and make booking simple.
Recommended: Premier
Hospitality & Experiences
Tours, private chefs, guides, food experiences — help visitors understand what you offer before they arrive.
Recommended: Plus
Artists & Makers
Potters, painters, woodworkers, jewelry makers — give your work a polished home beyond Instagram.
Recommended: Starter
Local Service Businesses
Cleaners, mobile services, repair, consulting — look established and make contact straightforward.
Recommended: Plus
Workshops & Events
Festivals, workshops, events, and retreats — turn interest into bookings with clear communication and simple sign-ups.
Recommended: Premier
Visuals with local character
Visual Advantage
Strong websites need strong visuals.
Surfside Studio has deep roots in coastal media production — photography, video, and aerial cinematography are native capabilities, not outsourced. Clients can draw from an existing coastal media library or commission original production as part of their project.
Production work spans hotel website video, DMO content and media licensing, real estate brand photography, and aerial cinematography — including work for national broadcast and streaming.
Photography
Brand, place, product, and team imagery
Video
Short-form clips for web and social
Aerial Media
Coastal context, properties, and experiences
How It Works
Simple for you. Thorough on our end.
Getting your site launched should not feel like a project. We do the heavy work — you answer a few questions, share what you have, and approve before we go live.
01
Discover
We learn about your business, your goals, and the customers you want to reach. A short intake form covers everything we need.
02
Design
We establish a visual direction based on your brand — colors, typography, photo style, and layout that fits your business.
03
Build
We build your site using modern tools and a refined component system. Fast, clean, and built for real performance.
04
Launch
We connect your domain, activate SSL, test every contact path, and verify mobile responsiveness before going live.
05
Maintain
Your site is managed, monitored, and updated on a scheduled basis. You focus on your business — we keep the site current.
FAQ
Common questions.
Still have questions? Reach out directly and we will give you a straight answer.
No build fee. Your subscription covers the design, build, hosting, domain, and ongoing care. Plans start with a 12-month minimum commitment because no build fee means the studio invests upfront in your site.
Start with a simple web presence, or build something more complete.
The right plan depends on your business. We will help you figure out what makes sense — no pressure, no pitch.
Starting at $99/mo — No build fee — Local studio based on the Mendocino Coast